ABSTRACT
Food and agribusiness fi rms are made up of people working together toward a common purpose. As soon as an agribusiness involves more than one person, a variety of organizational, personnel, leadership, and motivational issues inevitably arise. The larger the organization, the more complex and critical these issues become. One of the fundamental responsibilities of management is to acquire, organize, motivate, lead, and manage its human resources to accomplish its business objectives as effectively as possible. Given this charge, management must address whatever complex issues may challenge or potentially disrupt that responsibility.
