ABSTRACT
Organizations depend on a range of external stakeholders either to support, or at least not to oppose, the company’s business operations. At the minimum, a company must build awareness of the firm’s ambitions and intended actions, the first step towards building a willingness to engage in dialogue. Ultimately, if there is a mutual understanding and mutual benefits in a company’s relationship with those stakeholders, we have alignment – and the organization can proceed to implement its plans fully.
