ABSTRACT
In 2005, Skatebård (Bård Åsen Lødemel), the Bergen-based electronic music artist, producer, and DJ, and one of the subjects of the research in this book, started a profile on the social media service MySpace:
I had been thinking about creating a ‘website’ for my musical activities for many years, but I could not afford to pay someone 20,000 Norwegian kroner (approximately $3,500–4,000) to construct an html site. I did not even know how to rent a domain name on the internet. I am sure there were many in a similar situation that created MySpace profiles. It was easy to create a website (on MySpace) where you could present music and have direct contact with others, and have complete control over the site despite having no knowledge of web design. This was back in 2005. (Skatebård, March 2009)
