This chapter connects the notion of experience with that of affect, in order to explore how performance events make one feel and what that feeling might mean, what it might permit or efface. Pine and Gilmore provide a diagram of realms of experience', which can be adapted to help us address affective engagements in contemporary performance scenarios. The study of affect spreads across a range of disciplines, including neuro-cognitive and psychological bioscience, cultural studies and philosophy, aesthetics, social geography, and anthropology, and the fields of spectatorship and theatre for change. The operation of affect is fundamental to theatrical exchange. The Experience Economy arises as an expression of late capitalism and is enabled by the shapes and flows of digital culture. In the Experience Economy, entrepreneurs and organizations seek to provide experiences. In the sophisticated consumerism of late-capitalism, experiences offer something that goods cannot: visceral sense-engagement in and across time.