ABSTRACT
The indigenous view of Indian culture developed abroad began to influence the narratives of the Indian nation, fulfilling the aims of statist enterprise toward the film industry. As a perfect testimony to this, the last two decades or so have witnessed the emergence of "Hindi cinema entertainment shows." In these massive cultural events, major Bollywood film stars along with a strong contingent of secondary stars, including musicians, comedians, and dancers, entertain an audience of mostly Indian origins. The kind of power afforded to the Western viewer as a voyeur is replaced by the direct address of the feudal presence, explaining in part the power that films have on audiences. Lutgendorf explains that the multiple shifts and turns observed in watching Hindi films, a mix of forms such as comedy, romance, and adventure, and rapid transitions in locales, are meant to provide a range of affective options to a viewer who seeks it from the experience of watching.
