ABSTRACT
In a primary-school classroom in Georgia, second-graders call out the names of Pokémon characters and burst into laughter. In a live interview on the Al Jazeera news network, several background onlookers in Egypt are wearing New York Yankees caps. On Facebook, a Swedish music producer uses fragments of Aymara, an indigenous language of the Andes, to promote global hip hop. Each of these examples illustrates different ways mass-circulated culture infuses a communicative repertoire. This chapter will unpack and exemplify each of these different processes: (1) how explicit references to mass media function as part of one’s repertoire; (2) how mass media provide communicative elements that people incorporate into their overall presentation of self; and (3) how the mass media then further circulate these hybrid identity repertoires.
