ABSTRACT

Music producers are equally reliant on radio stations to get their recordings exposed to the buying public. Competition for air-time is extremely high. Most popular music stations add three or four new songs to their play list each week. Compared to the approximately 7,000 singles and up to 5,000 albums, each with some 10 songs per album, that are released each year, this indicates just how difficult it is to get a song presented to the public (Vogel, 1986:148).