ABSTRACT
When I first became aware of the existence of public relations as a distinct activity that grown adults could actually be paid for performing it was still in its early youth as a management discipline. In those dark days it was roughly described as ‘managing internal and external communications’, which really meant ‘sending out press releases to the media, and maybe in-house produced newsletters to customers, and possibly letting the staff know stuff too’. Or, in radical, bleeding-edge thinking, for campaigning organisations or ones dealing with any sensitive issues, as ‘managing our interests and protecting the organisation’s reputation’.
