ABSTRACT
70On the popular television program What Not to Wear, men and women get a complete makeover that includes new clothes, hair, and make-up. People who are on the show have been nominated by their friends and family, who feel that the person's style of dressing doesn't reflect his or her true identity. For example, Shannon (Episode 47) was a telephone salesperson, who was embarking on a new position that involved face-to-face sales. Her co-workers nominated her for the show because they thought her penchant for whimsical socks and matching outfits lacked the professional punch she would need when communicating with customers. With help from the show's hosts, Stacey and Clinton, Shannon was able to trash the socks and find a style that would make a good first impression on her clients. The changes to Shannon's wardrobe, hair, and makeup did more than change her look; Shannon ended the show feeling as professional, confident, and competent as she now looked. In show after show, the cast of What Not to Wear give participants a new look that raises their self-esteem and gives them greater confidence in their interactions with others.
