ABSTRACT
Weather forecasts are public-service broadcasting par excellence. The weather affects everybody, and from the sample of Spanish, French and British stations viewed, broadcasters take very few liberties with it. Furthermore, it is an area of public-service output where, unlike news, which in other senses it resembles, sponsorship is not seen as a threat. It may be seen either as the thin end of the wedge of sponsored programming on public-service networks, or as an example of the fact that there need be no contradiction between private interests and public service.
