ABSTRACT
Comparative advantage, following from resource endowments, does not necessarily mean that a country’s producers can sell competitively in the external market. For that, potential advantage from resource endowments has to be built into what Michael E. Porter (1998) called ‘competitive advantage’. In the production of any commodity, producers have to acquire the necessary knowledge in production and also in management and marketing systems in order to be able to produce and sell in the market. The enterprise or producers have to be able to produce on the frontier of the production function and this has to be allied with management and marketing systems. Finally, in selling a firm has to be able to sell at or below the prevailing price.
