ABSTRACT
This chapter considers the content of lay vaccine narratives as a way to understand health belief. Understanding the logic and beliefs of the lay public is the fi rst step towards better communication between the medical fi eld and the public; however, it should be noted that the beliefs expressed here may diff er not only from region to region, but also from person to person. This consideration of content is not meant to serve as a list of all possible beliefs, but rather as examples of the vaccination beliefs found in this research.
