ABSTRACT
I came to be involved with the innovation described in this chapter when a friend invited me to dinner at her former husband’s home. She said that he was interested in chaos theory and felt that we would enjoy talking together. I accepted the invitation and went to Carlos Campos’ home, where we enjoyed a pleasant dinner. Carlos mentioned that his organization was developing a “revolutionary” product, namely, an electronic product catalogue, which I might be interested in. After some fine cigars and brandy, in addition to an extremely interesting account of Carlos’ life in the navy and of the way in which he had started his business, I knew I had to find out more about the innovation he had mentioned. I was then introduced to Guillermo Barrera, a key figure in the development of the electronic catalogue, who also proved to be a most interesting character.
