ABSTRACT
This chapter will analyse the rise of what I have identified as embedded neoliberalism as a new concept for European socio-economic order. Embedded neo-liberalism is on the one hand interpreted as the outcome of the transnational struggle over European order, i.e., the struggle between the rival capitalist class strategies of neo-mercantilism and neo-liberalism, as well as between a supranational social-democratic project and a business elite united, in this context, behind a largely neo-liberal concept. It is thus that embedded neo-liberalism can be taken as reflecting a wider structural movement within the political economy of European integration. On the other hand, the concept of embedded neo-liberalism is also interpreted here as the new comprehensive (indeed more comprehensive than before) ideological orientation of the transnational capitalist elite organised in the Roundtable.
