ABSTRACT
RECOGNISING THAT BOTH perception and language are interpretative
is like removing a blindfold. It is the final radical shift that makes it
possible to understand one of the most obscure and important aspects
of the whole design process, that of generating form. Clarifying the role
of previously neglected aspects of the design process such as theory,
concepts, imagination, transformation and the significance of fluency in
the language of the medium, helps make the creative act a tangible one.
Wresting design away from a pedantic preoccupation with technology, the
process begins to inhabit the more appropriate realm of ideas, judgement
and artistry. The true nature of design expertise becomes apparent.
