ABSTRACT

Before getting into the MBA programme proper, it is first necessaty to devote some time to the fundamental ideas on which this book is based. In particular, there are two important processes that go on all during the MBA programme. The first, which we have already referred to, is benefit maximization. The second, more practical process, is knowledge management. To consider how these work and are related, consider the following six points:

1 Education is a service. Every student has some input into the education they receive. What you take out depends in part on what you put in.