ABSTRACT
Tourism is widely recognised as the world’s largest industry. The figures on the size and significance of tourism are staggering. For example, according to the World Tourism Organization (WTO) (1996) in 1995 • World tourist arrivals reached 567 million, 3.8
per cent over 1994 figures. • More than 360 million passengers were carried
on international air services, an increase of 5 per cent over the preceding year.
