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Winship, Janice, Inside Women’s Magazines, London and New York: Pandora, 1987 Periodicals have been central to popular reading in the twentieth century. Whether investigated as a social institution and ideological tool, dismissed as debilitating reading matter, or hailed as a source of pleasure, the periodical genre of the magazine has continued to attract scholars in a range of disciplines, from cultural and media studies to women’s studies and literary history. Among the many types of this genre, the greatest attention has inevitably been given to the women’s magazine.