ABSTRACT
As our research on WebStyle shows, female candidates may face a more level playing field when it comes to Web sites as a form of self-presentation. With the content and styles of Web sites containing similar information, allowing women a better opportunity to overcome the advantages of male incumbency and better financing, it is important to understand whether voter reactions to the information in this format and channel are also similar. Or does the gender of the voter make a difference in how the information is received, evaluated, or processed? To date, there is only limited research on these questions.
