In this section I examine the development of a new narrative about the 1898 racial violence based on a centennial commemoration of the event. I rely on an executive summary written by the director of the 1898 Centennial Foundation, Inc. that traces the formation of the foundation and its efforts in commemorating the centennial of the 1898 event (Anthony 1999). An article by historian Melton McLaurin, Executive Council member of the 1898 Foundation, provides supplemental material for this section (2000). The question guiding this section is: What are the mechanisms by which narratives combine elements of the dominant ideology with subordinate narratives to produce new narratives which, for the most part, sustain rather than challenge ruling hegemony?