However, even with an overwhelming need for entrepreneurship education, how might a college or university go about developing a program that will offer the most value to students, the university, and the community? In the mid1990s, a major California university set out to become a regional leader for innovative entrepreneurship education and “a model for college-wide entrepreneurial activity.” A paper presented at the Internationalizing Entrepreneurship

Education and Training Conference in Arnhem, Netherlands, described the 16 specific steps this California school was using as an “action plan” to accomplish this lofty goal (Welsch 1996: 32).