ABSTRACT
We have already seen how, in order to get through to the wider audience, the Wailers’ LP had to be remixed so that the overall sound was brought into line with the expectations of the white rock audience. Many of the reggae LPs produced with the foreign market in mind are still remixed in this way. For example, some producers speed up the tapes slightly for reggae records destined for the American market, because the American rock and soul audiences who are likely to buy reggae prefer the faster rhythms. However in Jamaica the slower, heavier rhythms continued to be popular and around 1974 reggae began to slow down yet again until it began to sound even more menacing.
