ABSTRACT
Appreciate how the various components of an operations strategy are combined and fused in order to closely mirror the various demands placed upon an organization
Develop an understanding of the ways in which various firms might customize their operations strategies for maximum strategic impact
Consider the problems and approaches involved in implementation of a strategy
INTRODUCTION
In chapter 3 we suggested that an organization may exhibit a hierarchy of strategies: generic strategies, strategic positioning, and operations strategy (followed by the operations management activities or components necessary to achieve strategic objectives). Thus, we can see that the operations strategy or strategies (and there may be more than one) in any firm, can provide a direct link to, and interpretation of, the wider business and corporate strategies.
