ABSTRACT
The successful pursuit of a quality programme requires the dedication of substantial organizational resources, and it is vital to understand whether and how the programme generates value for the organization. It is evident from the quotation above that China, the world’s largest emerging economy, consisting of 1.2 billion potential consumers, is treating quality not just as an organizational issue but as a national one. Such a position reinforces the message that all organizations which want to survive and succeed must take quality seriously.
