ABSTRACT
Language is fluid. It both shapes and reflects changes in society and local communities. Discourse is made up of ideologies and ethical systems held by the users of that language and their communities that create and continue to cultivate the language. As Norman Fairclough argues in Discourse and Social Change:
Discourses do not just reflect or represent social entities and relations, they construct or “constitute” them; different discourses constitute key entities […] in different ways, and position people in different ways as social subjects […] and it is these social effects of discourse that are focused upon in discourse analysis.
(p. 3–4)