ABSTRACT
Every site has a purpose-usually more than one. Be clear on your purpose or purposes are before you start, as then you can make sure the layout and the content achieve these.
Common purposes are: > to provide information > to promote a service > to sell products > to build an email list of people to whom you can market your products in future
> to create a focal point for people who share the same interest
> to present yourself as an expert in your field
WHO IS YOUR TARGET AUDIENCE? Who is going to be visiting your site? Is there a specific group of people, and are they young, old, innovative, conservative? It’s essential to have a clear picture of your target audience, both when you are creating the content for your site and considering how you want it to look. Colors, style, writing tone, what visitors want to read about, or what they may need to know about you will all be determined by who your target audience is.
