Social representations as a genetic theory (1990) – with Barbara Lloyd

Social representations as a perspective in social psychology The concept of social representations introduced into social psychology by Moscovici and his collaborators has had a chequered reception in the Englishspeaking world. It is in La Psychanalyse, son image et son public that Moscovici (1976a) elaborated the concept of social representation most fully, both theoretically and empirically. In the absence of a translation, even Moscovici’s own English presentations of the concept have an abstract, general or programmatic character, since they introduce a theoretical perspective without the benefi t of a clear demonstration of its value for empirical research (see Moscovici, 1973, 1981, 1983, 1984, 1988; Moscovici and Hewstone, 1983).