The previous chapter explored one of the new current buzzwords in the social science as well as business literatures — knowledge. Knowledge appears to be replacing globalisation as one of the most overused words among social scientists, journalists and politicians. We are, according to this debate, entering a new world: a new form of capitalism is emerging, a new world of work, a new type of educational system, new forms of governance, learning regions, learning organisations and knowledge economies. Central to all this newness is an understanding that the importance of knowledge has been enhanced and increased in the spheres of production as well as consumption. The concept of ‘knowledge’ has become central to both academic and policy debates.