ABSTRACT

Has fashion been democratized? Yes or no? We think we think about what we wear, how we live and how we live our lives? But do we? Perhaps we should think again-maybe for the first time.

Mass production has made fashion available to anyone who can get to their high street chain store or who can get hold of the latest mail order catalogue.1 Yet it has not democratized fashion. Rather, over the past twenty years it has created discrete areas of fashion which do not automatically seek to emulate or follow one another.