SELLING NIGHTLIFE IN STUDENT LAND
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This chapter discusses the studentland—a term which alludes to a bounded social and geographical space which leaves a distinctive imprint on many localities, especially at night. It attempts to unravel studentland, and in particular student nightlife, by looking at how it is produced, regulated and consumed. Social life and nightlife activity are central aspects of student identity. Campus cultures are also particularly strong definers of students' leisure and significant contrasts exist between big city campuses and smaller rural campuses in terms of choices and the range of cultural opportunities. One of the most visible student groups around campus are those from wealthy and privileged families, where going to university has long been a rite of passage. Rather than spending less, then, students faced with money worries are becoming more selective, instrumental and focused in their use of leisure time. Tradition and variety just annihilated forever in pursuit of the student pound.