ABSTRACT
On the whole qualitative methods are less used than quantitative methods. They figure less in the literature, especially standard textbooks, but, nevertheless, are increasingly reported and becoming better understood. Qualitative methods include such techniques as: interviews, frequently conducted on a one-to-one basis; meetings, whether loosely structured or more tightly organised, like focus groups; suggestions boxes; whether in manual or automated form (via an OPAC or website); observational methods and the keeping of diaries. Some involve direct, face-to-face interaction, and require special skills and training, others do not.
