ABSTRACT
The Board of Trade Report, produced just after the end of the Second World War in Asia but while Chiang Kai-shek and Mao Zedong were still slugging it out, was remarkably prophetic. It outlines a message for China hopefuls which is just as true more than fifty years later: be sure China wants you. This chapter looks at the first steps to China market entry. Topics covered include research before the first visit; options for visiting; finding business partners; using a staging post (i.e. making a first
base in one of the other East or Southeast Asian countries); and the decision to enter.
