ABSTRACT
The foreign-market entry choice is dependent on country-and firmspecific factors. The removal of NTBs between the EU countries led to an increased internationalisation of SMEs. This may have changed SMEs’ foreign-market entry strategies. To investigate potential changes theoretically, major foreign-market entry strategies such as exporting, FDI and contractual agreements are related to the removal of NTBs. Some foreignmarket entry strategies may have proved more convenient for the exploitation of firm-specific advantages than others. Before analysing exporting strategies versus FDI and cooperative forms
of going international, it is helpful to look at the main internationalisation strategies:
. First, a firm can export by producing at its home-base location. Exporting is separated from other ways of foreign-market servicing by the location factor as most of the value-adding activities take place in the home market. Associated risks are low because little capital is involved compared to other market entry strategies.1
