ABSTRACT
Among the resources of place semiotics, the topic of inscription might easily become a course in itself. In a sense it is already much more than that. The semiotic systems of inscription would include everything that printers know about the meanings of choosing and setting a typeface for a book or what designers know about using a particular typeface and color scheme for an advertisement. But beyond that, we’d include what sign painters know about how to present a banner – not just the typefaces but the type of cloth and the way it would be hung to suggest a range from the lightheartedness of a sale to the seriousness of a new exhibition at the National Gallery of Art in Washington, DC.
