ABSTRACT
This is not to say that all the service providers for the new tourism are from the First World. A majority come from within the national boundaries, but even in many such cases the seeping influence of the First World and its business values and practices have an effect through the mass media, conferences, and general contact with more and more First World tourists and operators. Gradually, as more contact at conferences and trade fairs takes place and as more linkages between the companies in the First World and the service providers in the Third World are made, the balance between what the supplier can offer and what the visitor wants tips towards the latter. The service providers purchase more and different items and expand their range of services. And slowly the prevailing and dominant value system shifts to that of the consumer from that of the indigenous caterer.
