ABSTRACT
Perhaps the most common error in communication is for the communicator to use his own natural or preferred style of communicating rather than that of the person to whom he wishes the information to be imparted. Museums used to be-some still are-particularly victim to this syndrome, their information adopting a lofty and dry 'know all' tone. This approach either fails to appreciate, or ignores the fact that visitors are unlikely to be able to share curators' specialist understanding and knowledge of a subject or even their general level of education, and that visitors' styles of communication might be different from their own.
