ABSTRACT
The material studied itself evinces a psychological approach. It is conceived in psychological rather than in objective terms. It aims at winning people over by playing upon their unconscious mechanisms rather than by presenting ideas and arguments. Not only is the oratorical technique of the fascist demagogues of a shrewdly illogical, pseudoemotional nature; more than that, positive political programs, postulates, nay any concrete political ideas play but a minor role compared with the psychological stimuli applied to the audience. It is from these stimuli and from other information rather than from the vague, confused platforms of the speeches that we can identify them as fascist at all.
