This chapter now turns to an exploration of the effects on the self, or the processes of “personal identity” (Hewitt 1989) of the experiences of working in the Hephaestus Corporation workplace. My discussion of the self implies something more than personality, although this category can provide important avenues into deeper (metaphorically speaking) psychic structures and processes.1 There are clearly desirable traits, values, attitudes and behavior that the official Hephaestus culture encourages. But these features are aspects of a characte discourse, described in the previous chapter, rather than of personality type. I explore the effects of the discourses of the new culture, of which the character discourse is one, and social processes (particularly the categories of team and family), and of practices of discipline and integration. But the effort in this chapter is not so much to consider these practices in distinction from each other, rather it is to explore the effects of their collective operation as corporate discourses on the self. I wish to explore the affective and psychic consequences of the new Hephaestus culture on Hephaestus employees. From there I consider the features of generalized manifestations of the self invoking a Weberian ideal-type schema (see Parsons 1968).