ABSTRACT
An evaluation of forty prominent firms-ten from each country-provided a comparative reference for a detailed analysis of the growth and internationalization of four major real estate advisory service firms-one from each country. The examination focused on the essential factors influencing international growth: the size of the firm, staff growth, domestic and foreign personnel, service diversification, property markets, cross-border real estate investment, and a client profile of fee revenues. The case studies present a comparative analysis of the international expansion strategies and the resulting corporate structures of four companies that were among the leading domestic real estate advisory firms to capitalize on the growth of both national and foreign real estate markets after 1960.
