ABSTRACT
To provide a perspective on how market assessments are utilized in longer-range development planning.
To delineate a model and sample process for data collection and analysis to support development planning.
To discuss the interrelationships of development planning to various management strategies such as acquisitions, dispositions, refurbishments, repositioning, and new products/services development.
To present key analysis focal points related to both market and products/services over the longer range associated with development and capital investment planning.
To identify key components and influences upon products, markets, and services over selected time frames related to development planning.
