ABSTRACT
To point out the importance of research focusing on the internal and external environment as well as the future.
To provide a recap of the major types of marketing research with respect to products/services, consumers, competition, and the environment.
To delineate the basic marketing research techniques widely utilized in today’s market-place.
To present five essential marketing intelligence tools almost any business can utilize.
To suggest a number of marketing research presentation tools to enhance the communication of research findings and related strategies.
