ABSTRACT
Modernity established and entrenched the market as the most important and, in its later stages, the sole legitimizing force in society. The market played a central role in the legitimation of the modern capitalist consumption pattern, which developed in ways that enlarged the market and extended it into more and more facets of human life. This consumption pattern abetted the trend towards all consumption being performed through the mediation of the market. With the growth of modern society, the role of products bought in the market for consumption also grew. One by one, every activity performed in the home that could be called "productive," became substituted by a marketable product. With every passing moment in modern society, consumption activities slipped out of the productive modes prevalent in the homesteads of the past and became dependent on the market.
