ABSTRACT
Gallup poll The first and the best-known QUESTIONNAIRE technique for the mass SAMPLING of public opinion. It was developed by the American social scientist George Gallup.
game theory A mathematical approach to the study of CONFLICT and decisionmaking which treats conflict situations as though they were games, with set tactics and strategies and totally rational players. Some of the simpler situations studied, like the PRISONER’S DILEMMA, have been of interest to people in SOCIAL PSYCHOLOGY looking for a MODEL that would generate ideas about social behaviour.
