ABSTRACT
People are complex and individual. How they behave depends on the information that reaches them, in many different ways, in their genetic make-up, from newspapers and by word of mouth. People are also tied into groups. The manager needs to think of the political, economic, sociological and technological environments. The task of the manager is to achieve management objectives, and match expectations, without compromising perceived freedoms. Through leisure, recreation and tourism many exchanges occur beyond words and wealth. Managers need to be sensitive to the changing backcloth, the development of ideas, and the possible effects. Markets on their own will not safeguard the authentic or what is significant to people, but including people in the decision-making processes will help.
