ABSTRACT
Chapter 2 – e-Retailing in practice Chapter 4 – Understanding and communicating with the e-consumer Chapter 6 – e-Store design: navigability, interactivity and web
atmospherics Chapter 7 – e-Service Chapter 12 – Multi-channel success and the future of e-retailing
After completing this chapter you will have an understanding of:
How to identify shopper motivations for m-shopping
Classifying products and services into the main m-shopping categories
How to be aware of the developments in m-shopping
Remote shopping continues to evolve, now into m-shopping
How has m-shopping come about?
