ABSTRACT
Chapter 4 – Understanding and communicating with the e-consumer Chapter 6 – e-Store design: navigability, interactivity and web
atmospherics Chapter 10 – e-Retailing models Chapter 11 – m-Shopping
After completing this chapter you will have an understanding of:
How successful retailing principles are consistent across physical and
virtual market places
How shoppers will develop their own service exchange situations with the
aid of new technological developments in e-retailing
Consumer buying decision process
The hybrid retailer – the most likely winner in the future of retailing
What can you expect to see and hear in e-retailing?
