ABSTRACT
Chapter 4 – Understanding and communicating with the e-consumer Chapter 6 – e-Store design: navigability, interactivity and web
atmospherics Chapter 7 – e-Service Chapter 8 – Branding on the Web
After completing this chapter you will have an understanding of:
What e-retail is, advantages and disadvantages for retailers
The (e-)retail mix
e-Retailing trends
What is e-retail?
