ABSTRACT
The expansion of the mass media is before our eyes, ears and fingers every day. Since the 1980s, the UK public has had more information, entertainment and opinion sources to choose from than any other generation. The established media has grown exponentially: witness the multiplication of radio and TV channels tenfold by digital technology, more pagination in newspapers, and more magazines. A new computer-mediated media has appeared; increasingly the internet is filled by media services with access to both mass markets and to specialist e-communities. There is 'crossover' between old and new media.'
