Individual identification emphasises uniquely embodied differentiation. During primary and subsequent socialisation, in everyday interaction and in institutionalised practices of labelling, individuals are identified, by themselves and by others, in terms which distinguish them from other individuals. Individual identification is, however, necessarily about similarity too. Selfhood, for example, is a way of talking about the similarity or consistency over time of particular embodied humans. And public individuality in the interaction order is in part an expression of each person’s idiosyncratic combination of collective identifications.