ABSTRACT
Before the advent of radio in the 1920s, sporting events would have been experienced directly by spectators. The advent of wireless technology, and later TELEVISION, introduced ever-widening audiences to sports. Since the 1960s, sport and television have existed in what Coakley, along with several other writers, regard as a symbiotic relationship, each depending on the other to create revenues. The interest of sponsors, advertisers and manufacturers seeking ENDORSEMENTS from sports performers is strongly linked to the “videation”— that is, the recording and broadcasting-of sports.
